Which slogan is promoted as lightning-safety messaging?

Which slogan is promoted as lightning-safety messaging?

• A. No Place Outside Is Safe When Thunderstorms Are In The Area!
• B. When Thunder Roars, Go Indoors!
• C. Half An Hour Since Thunder Roars, Now It's Safe To Go Outdoors!
• D. Stay Outside Until Lightning Is Visible

Answer: (B)

The idea being tested is recognizing a simple, memorable lightning-safety instruction that prompts immediate action. The slogan “When Thunder Roars, Go Indoors!” is the one promoted because it ties a real warning cue—thunder—to a concrete, safe action: seek shelter indoors right away. Thunder can be a sign that lightning is nearby, and storms can produce dangerous lightning even if you don’t see it yet, so moving indoors quickly reduces risk. The other phrases don’t fit the standard safety messaging. Saying there’s no safe place outside isn’t the concise, widely used catchphrase that motivates fast action. Relying on a timer—“half an hour since thunder roars”—isn’t how lightning safety works, since lightning can strike with little or no warning and long after you think it’s safe. Staying outside until lightning is visible is dangerous because lightning can strike before you can see it. The straightforward, action-oriented cue to go indoors as soon as you hear thunder is the effective messaging.

The idea being tested is recognizing a simple, memorable lightning-safety instruction that prompts immediate action. The slogan “When Thunder Roars, Go Indoors!” is the one promoted because it ties a real warning cue—thunder—to a concrete, safe action: seek shelter indoors right away. Thunder can be a sign that lightning is nearby, and storms can produce dangerous lightning even if you don’t see it yet, so moving indoors quickly reduces risk.

The other phrases don’t fit the standard safety messaging. Saying there’s no safe place outside isn’t the concise, widely used catchphrase that motivates fast action. Relying on a timer—“half an hour since thunder roars”—isn’t how lightning safety works, since lightning can strike with little or no warning and long after you think it’s safe. Staying outside until lightning is visible is dangerous because lightning can strike before you can see it. The straightforward, action-oriented cue to go indoors as soon as you hear thunder is the effective messaging.